Review of Consumer Purchasing Patterns for Milk Products in Coimbatore District, Tamil Nadu, India

Milk and milk products play a vital role in fast moving consumer goods (FMCG). Milk products have very low shelf life and are prone to deterges, if proper care is not taken while pasteurizing, processing, packaging and handling. Hence, consumers desire local brand milk products than national brands or others, due to its more availability, less preservatives and longer shelf time. It is a well-known fact that most of the consumers still prefer traditional ways for the consumption of milk and milk products. So, the awareness about packed milk products is lower in these days as these products are mostly restricted with urban consumers. Whereas, many consumers feel packed milk products are not safe to consume. So, the main focus of this review was to analyze the buying behavior of consumers towards Aroma milk products. The review was to done to determine the perception and attitude of consumers towards buying Aroma milk products which helped to understand the value of the product in consumer’s point of view.