The Pivotal Roles of Network Status in International Strategies Alliance and Assets Creation of Emerging Economies

The motivation of enterprises from emerging economies lies in their selection of international strategic alliance partners, while also considering market location, international expansion and technological exchanges. Based on the case study of Chinese Huawei Company, social network theory is adopted in this study to explore the influence of network status and creative assets on how these enterprises select their partners. These enterprises must select the central position in the network and then consider closer structural holes and rich creative assets as their strategic alliance partners.