Items where Author is "Lii, Yuan-shuh"

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Lii, Yuan-shuh and Ding, May-Ching and Kuo, Tzu Kuan (2023) How Do We Perceive Prices? A Three-category Taxonomy of Reference Price Effect on Consumers’ Price Judgments. Asian Journal of Economics, Business and Accounting, 23 (8). pp. 44-51. ISSN 2456-639X

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