Items where Author is "Kuo, Tzu Kuan"

Article

Lii, Yuan-shuh and Ding, May-Ching and Kuo, Tzu Kuan (2023) How Do We Perceive Prices? A Three-category Taxonomy of Reference Price Effect on Consumers’ Price Judgments. Asian Journal of Economics, Business and Accounting, 23 (8). pp. 44-51. ISSN 2456-639X